Why Philadelphia’s Music Video Scene Needs a Director Like Me
Award-winning cinematographer Ishell Vaughan breaks down the unique advantages of shooting music videos in Philadelphia, from tax incentives to iconic backdro
The Unique Edge of Shooting Music Videos in Philadelphia
Philadelphia doesn’t get the same hype as LA or NYC, but it’s a goldmine for music video production. The city offers a 20-30% film tax credit for qualified expenses, which is a game-changer for indie artists and labels working with tighter budgets. I’ve shot projects here where the savings allowed us to upgrade from a RED Komodo to a RED Raptor without blowing the budget.
The city’s architecture is another asset. You can go from the gritty, industrial backdrop of Fishtown to the neoclassical grandeur of the Philadelphia Museum of Art in under 30 minutes. That kind of versatility is hard to match, even in larger markets. And unlike NYC, you’re not fighting for permits or dealing with exorbitant location fees.
Gear That Holds Up in Philly’s Climate
Philadelphia’s weather swings from humid summers to bitter winters, so your gear needs to be reliable. I’ve relied on the ARRI Alexa Mini LF for its low-light performance in dimly lit venues like Underground Arts, and the Sony FX6 for run-and-gun shoots in the city’s narrow alleys. For audio, a Sennheiser MKH 416 is my go-to—it cuts through the noise of passing SEPTA buses without losing clarity.
Lighting is another consideration. Overcast skies are common, so I always pack a couple of Aputure 300D IIs for controlled, flattering light. And if you’re shooting outdoors, the city’s reflective surfaces (pavement, rivers, glass buildings) can create unintended flares. A matte box and ND filters are non-negotiable.
The Local Crew Advantage
Philadelphia has a deep bench of talented crew members who understand the city’s rhythm. I’ve worked with grips who know every hidden alley for a quick location change and ADs who can navigate the permit process with ease. According to Variety, the city’s film industry has grown steadily, in part because of this local expertise.
Cost is another factor. While NYC crews command premium rates, Philly’s talent pool is just as skilled but often more affordable. I’ve built relationships with DP’s, gaffer’s, and stylists who bring the same level of professionalism as their East Coast counterparts—without the sticker shock.
Budget Realities: What to Expect
Music video budgets in Philly can range from $5K for a stripped-down performance video to $50K+ for a high-concept narrative. The tax credit helps, but you’ll still need to allocate funds wisely. Here’s a rough breakdown:
- **Pre-production:** $1K–$3K (locations, permits, storyboards)
- **Production:** $3K–$20K (crew, gear, catering)
- **Post-production:** $1K–$15K (editing, color grading, VFX)
For artists on a shoestring, I’ve seen great results with a two-day shoot using a Blackmagic Pocket Cinema Camera 6K and natural light. For bigger projects, the RED V-RAPTOR or ARRI Amira can deliver that cinematic polish.
Why Hire a Philadelphia-Based Director
I’ve worked across NYC, Miami, and Atlanta, but Philadelphia offers something different: authenticity. The city’s music scene is raw and diverse, from the jazz clubs of South Philly to the indie venues in West Philly. As a director, I tap into that energy to create videos that feel genuine, not manufactured.
There’s also the practical side. I know the best times to shoot at Love Park without crowds, how to secure permits for the Benjamin Franklin Parkway, and which local vendors offer the best rates on gear rentals. This insider knowledge saves time and money—two things every artist values.
Ready to Create Something Unforgettable?
If you’re an artist or label looking for a music video director who understands the nuances of Philadelphia, I’d love to hear from you. Whether it’s a performance video, a narrative short, or a lyric video, we can craft something that stands out. Reach out through my contact page to start the conversation.