Behind the Scenes With a Newark Cinematographer in 2024
Award-winning cinematographer Ishell Vaughan shares real-world insights on gear, budgets, and the Newark-to-NYC music video pipeline.
The Newark Advantage for Music Video Production
Newark isn’t just a cheaper alternative to New York—it’s a creative hub with its own rhythm. The city’s industrial backdrops, from the old factories in the Ironbound to the waterfront views near Port Newark, offer textures you’d pay triple for in Brooklyn. And the talent pool? Deep. Local crews know how to move fast, which is critical when you’re shooting a $15K music video on a single-day schedule.
I’ve shot in abandoned warehouses off McCarter Highway that double for dystopian sets, and in the neon-lit streets of Downtown where the reflections off wet pavement add production value for free. The key is scouting during golden hour—Newark’s light has a warmth that softens even the grittiest locations.
Gear That Holds Up in the Field
For music videos, I rely on a lightweight but powerful setup. The Sony FX6 is my workhorse—its autofocus and low-light performance are non-negotiable when you’re chasing a performer through a dimly lit club. Paired with a DJI RS 3 Pro gimbal, I can capture smooth, dynamic shots without a dolly, which is essential for tight spaces like the basement venues in the South Ward.
Lens choice depends on the vibe. For intimate performances, I’ll use a Sigma 24-70mm f/2.8 for versatility. For wide, cinematic shots of the Newark skyline from the NJPAC rooftop, a Tokina 11-16mm f/2.8 is unbeatable. And if the budget allows, I’ll rent a RED Komodo for its color science—especially when working with artists who demand a specific look, like the moody tones of a Billboard chart-topper’s visual album.
Budget Realities in the NYC-Newark Pipeline
Newark’s cost efficiency isn’t just about permits. A $25K music video in NYC often means $5K in location fees alone. In Newark, that same budget can cover a full crew, gear, and a second day of shooting. But there are trade-offs. Post-production houses are still primarily in NYC, so factor in travel time for color grading at a place like Company 3 or color grading remotely with a team in LA.
For indie artists, I’ve seen budgets as low as $5K stretch to include drone shots over the Passaic River, thanks to local operators who charge half what you’d pay in Manhattan. The trick is negotiating package deals—many Newark-based DPs will bundle camera, lighting, and editing for a flat rate, which is a game-changer for emerging acts.
The Collaborative Process with Artists
Directing a music video isn’t just about framing shots—it’s about translating an artist’s vision into visuals. I’ve worked with rappers from the Brick City who want their videos to feel like a love letter to their neighborhood. That means incorporating landmarks like the Prudential Center or the Lincoln Park Coast Cultural Center, but also the smaller details: the bodega on the corner, the mural of a local legend.
One of my most rewarding projects was for a Jersey-based R&B singer. We shot at the historic Symphony Hall, using its ornate architecture to contrast with the raw emotion of the song. The artist wanted a classic, timeless look, so we used a vintage lens adapter to soften the digital edge of the FX6. It’s these small touches that separate a good video from one that gets picked up by Variety.
Why Local Knowledge Matters
Newark’s logistics can be tricky if you’re not familiar. Parking near the Newark Penn Station area is a nightmare during rush hour, and some neighborhoods have noise ordinances that can shut down a shoot if you’re not careful. But the payoff is access to locations that feel authentic. The city’s diversity—Portuguese, Brazilian, African-American, and Latino communities—means you can find extras, props, and even food styling that feels organic to the story.
I’ve also found that Newark’s artists are more open to experimentation. In Miami or LA, there’s a pressure to conform to trends. Here, there’s a willingness to take risks, whether it’s shooting entirely at night with practical lighting or using a one-take approach for a performance video. It’s why so many of my projects end up on No Film School as case studies for innovative techniques.
Let’s Create Something Unforgettable
If you’re an artist or producer looking to bring a vision to life, Newark offers a unique blend of affordability, authenticity, and creative energy. I’d love to discuss how we can craft a visual narrative that resonates with your audience. Reach out via the contact page to start the conversation.